My Attempts at Using Instagram to Grow My Craft Business

20160125_141844Towards the end of last year, I had what I’ll call a ‘knitting revival’. I’ve been knitting for about 5 years and discovered pretty earlier on which projects I just didn’t like. Number one on my list is scarves. I just hate, hate, hate how long it takes to knit them. I’ve tried them on circulars, knitting the long way, using chunky yarn, etc and nothing, nada. Can’t stand them.

Well, I stumbled upon oversized cowls because I was bored and thought I’d give it a shot. Now I can’t stop. After that, I just kept going, knitting more complicated cowls and hats. I’ve stepped up my used of lace and fair isle and it feels amazing. Both of these are things I wrote off when I was still learning to knit. When all you know is knit and purl, explaining colorwork is like speaking latin. As you can see from the picture above, I’m all about mixing colors to come up with something truly unique.

Because I can’t stop knitting, I’ve really started trying to promote my etsy shop. Let’s be honest, I don’t need 20 hats, especially because only about half of them are in my size. I read an article put together by Craftsposure (you can read it here) that gives some tips on how to get your brand out there on instagram. As I’m terrible at networking and socializing, I found this article extremely helpful and practical. Today I took a few tips into account when I posted new items in my shop – explaining my process a little bit, including a few ‘personal’ details and using certain hashtags. I’ll try this for the next week or so to see if there is any noticeable difference.

Do you have any favorite projects that you’d like to share? Do sell on etsy? Share your shop name/link in the comments and any tips you have for selling.

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